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Türkiye's advertisement according to Ali Taran

Thursday, Aug 28, 2008

Bugüne kadar sayysyz ba?aryly reklama imzasyny atan Ali Taran, Türkiye’nin tanytymy için ‘çok etkili ve basit’ bir çözüm bildi?ini söyledi. Taran, ‘Erdo?an bana desin ki Ali Taran adynda bir zibidi var. Ça?yryn bakalym bu konuda söyleyecek nesi varmy?. Bu konudaki görü?lerimi aktarmak isterim onlara. Tabii bedeli kar?yly?y’ dedi.

BA?BAKAN Recep Tayyip Erdo?an’yn, ‘Türkiye’nin tanytymyny yapyyorum, Türkiye’nin marka de?irini artyryyorum’ sözleri ile ba?layan tarty?ma sürerken, Ali Taran Creative Workshop Yönetim Kurulu Ba?kany Ali Taran, ‘Erdo?an ve hükümeti bana desin ki Ali Taran adynda bir zibidi var. Ça?yryn bakalym bu konuda söyleyecek nesi varmy?. Bu konudaki görü?lerimi aktarmak isterim onlara. Tabi bedeli kar?yly?y’ dedi. Taran, sorularymyzy ?öyle yanytlady:

MARKAMIZ KÖTÜ DE?YL

Türkiye markasy sizce nasyl kurtulur?

- Türkiye markasyny kurtarmaya kalky?madan önce kurtarylacak bir durum var my, ona bakmak lazym. E?er durum gerçekten iddia edildi?i kadar kötüyse, nasyl oluyor da bugün Türkiye’nin ?irketleri, gayry menkulleri tahminlerin çok üstünde fiyatlara yabancylar tarafyndan kapy? kapy? satyn alynyyor. Türkiye markasy sanyldy?y kadar kötü durumda olsa bu kadar talep görür mü? ‘Türkiye markasy daha iyi durumda olabilir mi’ ise ba?ka bir soru. Bu soruya verece?im cevap ‘Evet’ olur. Ama bu noktada bile Türkiye markasynyn reklamy daha iyi yapylmaly verisiyle yola çykmam ben. Önce sorgulanmasy gereken konu ‘Türkiye markasynyn reklamy yapylmaly my’ olmalydyr. Çünkü kimi zaman konu?mamak en etkili ve en do?ru ileti?im yöntemlerinden biridir.

GERÇEKLERY DE?Y?TYREMEYYZ

Kamuoyunda Türkiye markasynyn olumsuz algylandy?yna dair bir inany? var.

- Kamuoyu çok yapay bir kavram. Nedir bu kamuoyu? Benim için pek bir?ey ifade etmiyor. Asyl olarak mevcut durumun do?ru tesbiti önemlidir ileti?imde. Verileri do?ru alacaksyn, tesbitlerini do?ru yapacaksyn. Bunlary de?i?tirmeyi dü?ünmeyeceksin. Reklamcynyn görevi mevcut durumu de?i?tirmek de?il, onu do?ru anlamaktyr. Mesajy en etkili ve sonuca ula?acak ?ekilde aktarabilmek için gerçek olmasyny arzu etti?iniz noktadan de?il, gerçe?in ta kendisinden hareket etmek gerekir.

KOMPLEKSLERYMYZY ANLAYALIM

Türkiye markasynyn bugüne kadar yapylan reklamlaryny nasyl buluyorsunuz?

- Türkiye’nin ileti?imi ?u anda tam bir karma?a. Belli ki bir yerlerden birtakym zorlamalar, ciddi müdahaleler var. ‘?unu da koyalym, bunu da koyalym, ?u özelli?imizi de gösterelim, bizde ?u da var’ kompleksleri var. Önce bu komplekslerimizi anlamayy becermeliyiz ki do?ru reklam yapylabilsin.

ÇÖZÜM ÇOK BASYT

Peki siz Türkiye’nin tanytymynda görev almayy dü?ünür müsünüz?

- Bu ülkenin ‘reklamverenleri’ ba?bakan Erdo?an ve hükümeti bana desin ki ‘Ali Taran adynda bir zibidi var. Ça?yryn bakalym bu konuda söyleyecek nesi varmy?’. Bu konudaki görü?lerimi aktarmak isterim onlara. Bu ülkeyi çok sevdi?im için ve i?imi iyi yapty?yma inandy?ym için buldu?um Türkiye ileti?im çözümünü anlatma fyrsatynyn bana verilmesini çok isterim. Tabii bedeli kar?yly?y. Çok basit ve çok etkili bir çözümü var. Ama tabii ki size ne oldu?unu söylemem. Size söylersem 600 bin ki?i duyar.

Ynce belli bardak yerine fincanda çay içmeyelim

Avrupa Birli?i içinde Türkiye markasy yer bulur mu?

- Avrupaly’ya Avrupaly gibi gözükmeye çaly?arak kendimizi be?endirmeye çaly?mak yanly?. Adam zaten kendisinde olmayanyn pe?inde; Fethiye’deki Alanya’daki güne?in pe?inde. Sen çayyny neden fincanda içiyorsun? Sen ince belli bardakta içmeyi seversin. Kendini de?i?tirmek için bu çaba niye? Kendin gibi olmayy becerdi?inde kurdu?un ileti?im senin en güçlü ileti?imindir. Türkiye markasynyn kendisi gibi olmasyny sa?lamak lazym. Türkiye nedir sorusuna net bir cevap verebilmek ise güç. Önemli olan bu cevaby bulmaktyr zaten.

Dubai Towers, Özgürlük Heykeli’ne ‘Ankara Anyty’ demek gibi bi?ey

Türkiye’ye gelen yabancy sermayenin ülke markasy üzerindeki etkileri nasyl olacak?

- Öncelikle, yabancy sermayenin Türkiye’ye gelmesinin Türkiye’nin gelece?i üstünde etkilerinin olumlu olaca?yna inananlardanym. Ama itiraz etti?im noktalar var. Mesela neden Dubai towers? Ystanbul’un simgesi haline gelebilecek büyüklükte binalardan söz ediyoruz. New York’taki özgürlük anytynyn ady Ankara anyty olsaydy bugün üstüne çekece?i tepkileri hayal edebiliyor musunuz? Sadece yatyrymlaryn maddi geri dönü?lerini hesaba katmak yeterli de?il. Bu binalara konulacak isimler dahil yatyrym projelerinin her detayynyn uzun vadeli ileti?im sonuçlaryny da çok iyi dü?ünerek adym atmak lazym. Örne?yn o kulelerin adynyn Ystanbul Towers olmasyny sa?lamak lazym.

Türkiye’yi önce Türklere tanytalym

Bugüne kadar yapylanlarda sizce en büyük eksik neydi?

- Türkiye’nin tanytymyn yaparken kilit nokta önce Türkiye’de ya?ayan insanlara Türkiye’nin tanytymyny yapmayy bilmektir. Türkiye insanynyn komplekssiz olmasyny, özgüvenini kazanmasyny sa?layacaksyn ki hayattaki duru?u de?i?sin. Bir milletin hayattaki duru?u de?i?irse kendini iyi hisseder, daha güçlü olur, etrafyyla daha etkili ileti?im kurar. Bu yüzden Türkiye’nin tanytymyndaki öncelik Türk’e Türkiye’nin reklamyny yapmak olmalydyr. Ykinci a?ama yurtdy?ynda yapty?yn Türkiye reklamlarynyn bunun uzantysy olmasyny sa?layabilmektir. Asyl etkiyi yaratacak olan her ikisinin bir olmasydyr.

‘Bize hindi diyorlar’ kompleksinden kurtulalym

TÜRKYYE’nin Yngilizce kar?yly?y konusundaki tarty?malary da de?erlendiren Ali Taran, ?unlary söyledi: ‘Turkey hindi demektir, bu milletimize hakarettir, bize bundan böyle Turkiye desinler’ anlayy?y da bize patinaj yaptyran komplekslerden biri. Kimsenin ba?ka bir milletin diline müdahale hakky olamaz ki. Bunu dü?ünmek bile abes. Amerikalynyn Türklere Amerika sözcü?ündeki ilk iki harften dolayy aryza yapmasyna benzer. Ülkemize Turkey denmesinden bu düzeyde rahatsyz olmak bile ülke ilet?iminde büyük bir engeldir.’

Taran’yn tanytym hizmeti verdi?i bazy markalar

Mavi Jeans

Genç Parti

BMC

Arzum

Derbi

Filli Boya

Finansbank

Komili

Marks and Spencer

Tokai

Arko

BP

Fyndyk Tanytym Grubu

Duru

Y? Bankasy

Kanal D

Sagra

Lio

Telsim

Vestel

Yapy ve Kredi

Yata?

Yxir

Superonline

Eurovision tantanasy ile tanytym olmaz

DÜNYACA ünlü marka dany?many Simon Anholt’un, ‘Eurovision’u yaptynyz ama tanytamadynyz, mesajynyz yoktu’ sözlerinhi de de?erlendiren Ali Taran, ?öyle konu?tu: ‘Kim tanytamamy?sa çok iyi etmi?. Geçmi? yyllarda Eurovision’un Türk toplumunun özgüvenine yyllarca vurdu?u darbenin yaratty?y zarar öyle büyük ki. Eurovision’un biz Türklerin zihinlerindeki ça?ry?ymy daima olumsuzdur ve bu derin travma Türkiye’nin bir kere Eurovision birincisi olmasyyla a?ylamaz. Eurovision tantanasy koparmak ileti?im hatasydyr.’

Marka Konferansy’nda ‘Türkiye’ tarty?ylacak

1-2 Aralyk 2005 tarihlerinde Çyra?an Oteli’nde düzenlenecek olan MARKA 2005’te tanynmy? ingiliz marka uzmany Simon Anholt ve tanynmy? reklamcy Ali Taran’yn Türkiye markasyyla ilgili görü?leri çarpy?acak’. Ali Taran, Marka 2005’de ‘Türkiye Markasy’ nedir? Bu markanyn tanytymy yapylyyor mu, yapylmyyor mu? Türkiye Markasy’nin reklamy yapylmaly mydyr, yapylmamaly mydyr? Türkiye Markasy’nyn sahibi kimdir? Türkiye Markasy’nyn reklamy kime ya da kimlere hitaben yapylmalydyr? Bu konularla ilgili ‘komplekssiz’ birinin görüslerini duymak ister misiniz?’ ba?ylykly bir konu?ma yapacak.

kaynak: hürriyet


Kazakh Festival 'Montage of Cinemas' Opens August 3 – 9 at DGA, Los Angeles, CA

Saturday, Jun 23, 2012

The Second "Kazakhstan Montage of Cinemas: Film & Cultural Festival" launches at the Directors Guild of America (DGA) in Los Angeles on Aug. 3 for a one-week celebration of Kazakh cinema and culture, including musicians.

The festival is a stellar opportunity for directors, producers, location scouts, and the general public to get an understanding and appreciation of this exotic locale without leaving home.

Sweeping from the Caspian Sea on its Russian border to the Altai Mountain range on the Chinese border, Kazakhstan has a rich nomadic history as well as a powerful current tapestry of cultures. Since gaining independence in 1991, the Central Asian Republic has embraced its remarkable filmmaking past that dates back to the 1930's, when Sergei Eisenstein made his classic “Ivan the Terrible” in this mystic land, and has even given rise to several "New Wave" movements.

Opening night on Aug. 3rd begins with a reception at 7 pm, and includes a program of live entertainment until 11 pm, at the DGA Theater.

Sponsored by Kazakh Geographic Society (KazGeo.kz ), helixfilmsinc.com , the Embassy of the Republic of Kazakhstan, and the Honorary Consulate of Kazakhstan in Los Angeles, the festival includes Advisory Board Members Steven-Charles Jaffe (GHOST, K19), David Marconi (Screenwriter, ENEMY OF THE STATE), and Ambassador Erlan Idrissov.

Tickets cost $10 (including free parking) can be purchased from the festival’s website. "Kazakhstan Montage of Cinemas: Film & Cultural Festival 2012" will be held Aug. 3 - 9 at the Directors Guild of America on 7920 Sunset Blvd in Los Angeles, California

For more information, please see www.kazakhfestival.com - KazakhFilmFestLA@gmail.com

Source : HelixFilmsInc.com

Palme D'or for Best Short Film in the 65th Cannes goes to "Sessiz" (Be-Deng)

Sunday, May 27, 2012

The 65th Festival de Cannes drew to a close tonight with the closing awards ceremony hosted by Academy Award nominated actress Berenice Bejo.

The top prize was captured yet again by Michael Haneke for his portrait of an elderly couple Amour. This is the second time he has bested Jacques Audiard who was also in competition with De rouille et d'os (Rust and Bone). Haneke becomes one of the few two-time Palme d'Or winners alongside Alf Sjoberg, Francis Ford Coppola, Bille August, Emir Kusturica, Shohei Imamura, and Luc and Jean-Pierre Dardenne and only the second after August to win with consecutive films – his previous Palme d'Or was for his 2009 film Das weiße Band (The White Ribbon).

Matteo Garrone picked up his second Grand Prix for his film Reality. Previously, he had won in 2008 for Gomorrah.

The surprise winner for the Jury Prize was Ken Loach with The Angels' Share. He previously won the Palme d'Or in 2006 with The Wind That Shakes the Barley.

Another previous Palme d'Or winner won Best Screenplay. Cristian Mungiu who made 4 luni, 3 săptămâni ?i 2 zile (4 Months, 3 Weeks and 2 Days) returned with După dealuri (Beyond the Hills), and it also shared the Best Actress for its stars Cosmina Stratan and Cristina Flutur.

In spite of the heavy American representation in the selection, the only American film to win a prize was Benh Zeitlin's Un Certain Regard entry Beasts of the Southern Wild which won the Camera d'Or for first film. Last night, it had won the FIPRESCI international critics' prize.

Complete list of winners for the 65th Festival de Cannes

Palme d'Or

Amour, Michael Haneke (France-Germany-Austria)

Grand Prix

Reality, Matteo Garrone (Italy-France)

Jury Prize

The Angels' Share, Ken Loach (U.K.-France-Belgium-Italy)

Best Director

Carlos Reygadas, Post tenebras lux (Light After Darkness) (Mexico-France-Germany-Netherlands)

Best Actress

Cosmina Stratan and Cristina Flutur, După dealuri (Beyond the Hills) (Romania-France-Belgium)

Best Actor

Mads Mikkelsen, Jagten (The Hunt) (Denmark-Sweden)

Best screenplay

Cristian Mungiu, După dealuri (Beyond the Hills) (Romania-France-Belgium)

Caméra d'or

Beasts of the Southern Wild, Benh Zeitlin (U.S.)

PALME D'OR FOR BEST SHORT FILM

SESSYZ-BE DENG (SILENCE), REZAN YE?YLBA?

Source : www.ensonhaber.com



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1st Annual Sevim Tanürek Singing Contest

Comic Book about Atatürk's biography

Why doesn't Europe listen to Turkish Music?

Fatih Akyn will shoot Trabzonspor documentary

Altyn Portakal starts a new funding for Turkish Cinema

THE SECOND VENICE - by Askin OZCAN

Türkiye is talking about these 2 TV ads

Happy 4th of July

Kemal Sunal was remembered on his 7th death anniversary

Guardian names ‘Uzak' among top 1000 films

Turkish Culture to be introduced in Disneyland

Kyryk Melek ba?lady - Broken Angel

Photograph exhibition titled “Ystanbul Armenians”

Times and Winds (Be? Vakit) in Los Angeles Film Festival 2007

Yener Korkut on TRT

"The Anatolian" will be screening at USC on June 10, 2007

Turkish Director ?ahin's documentary breaks records in History Channel

Fatih Akyn's success in Cannes 2007

Clementine Feature Set Up in Türkiye

Muses Prize - Poetry to Askin Ozcan

The Anatolian to be screened in Robert Zemeckis Digital Arts Center in Los Angeles

Seminar: Muslim Characters on Prime-Time TV at Museum of Television & Radio

A Mondo Macabro documentary on Turkish Pop Cinema

ATIF YILMAZ’y saygyyla anyyoruz

Short Films to be shot in KARS

Alex Demir on Ebru TV

TWO GIRLS at Southeast European Film Festival at Los Angeles

ON PBS: American Masters: Atlantic Records: The House That Ahmet Built

ARMENIAN REVOLT 1894-1920 - SCREENING ON 25TH

18th Annual Turkish Film Days to begin in Munich

SYNEM is the 2007 Lennon Award Winner

The Midday Express: Repairing the Turkish image via movies

Political Satire in the Digital Age:

Dondurmam Gaymak wins best foreign film jury award in HBO & U.S. Comedy Arts Festival

Mennan Yapo - Premonition

Nar-y memory of Atatürk

Whirling Dervishes are in town!

FIRST YSTANBUL CLASSIC TURKISH MUSIC CAMP

Leslie Bates Büyüktürko?lu's latest Turkla.com article

The Sultans of Satire: Middle East Comic Relief

Turkey battles genocide claims in Hollywood

Midnight Express truth revealed by Alinur

Turkish Comedian Gülden Performs in Middle East Comic Relief, Jan. 27!

A Western film in the States by a Turkish Production

HOKKABAZ in Irvine

'Çince söylesin daha çok insana hitap eder'

Ye?ilçam Hollywood’u bitirdi

Türk Sinemasy'nyn yükseli?i...

Recently Published Books by ASKIN OZCAN

Yüksel Aksu anlatyyor

Fatih Akyn ve son filmi

"Anti-Jewish" Turkish film pulled from US theaters

Kime niyet kime Euroimages

FILM FESTIVAL AT BAYRAMPA?A PRISON

Ice Cream, I Scream is one step closer to the Oscar nomination

YA TUTARSA? and WELL SOOTED are in Boston Turkish Film Festival

Art of Turkish Calligraphy

Uneasy Ottomans-LA Weekly

Resmine Atis stars in SPLINTER with Tom Sizemore and Edward James Olmos

Turquoise

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